From Boomers to Zoomers: How We All Listen Differently
- Jan 4
- 2 min read
Radio isn’t just surviving — it’s shapeshifting. And depending on when you were born, your relationship with it might look wildly different. Let’s take a quick tour through the generations and their radio quirks. Spoiler: everyone’s got their own vibe, and The Wireless has something for all of them.
Boomers: The Loyalists
Born between 1946 and 1964, Boomers grew up with radio as the main event. It was the soundtrack to their youth, their road trips, and their kitchen dance parties.
Listening style: Live radio, AM/FM, call-in shows.
Favorite features: Familiar voices, golden oldies, news at the top of the hour.
Fun fact: They still know the jingle for a toothpaste ad from 1972.
Gen X: The Multitaskers
Born between 1965 and 1980, Gen X saw radio evolve — from cassette decks to digital streams. They’re nostalgic but tech-savvy.
Listening style: Podcasts, drive-time shows, curated playlists.
Favorite features: Sarcastic hosts, deep dives, music with edge.
Fun fact: They invented the mixtape. Respect.
Millennials: The Curators
Born between 1981 and 1996, Millennials treat radio like a mood ring. It’s all about vibes, storytelling, and discovery.
Listening style: Streaming radio, podcasts, niche online stations.
Favorite features: Authenticity, variety, playlists that match their emotional weather.
Fun fact: They’ll listen to a podcast about sleep while doomscrolling at 2 AM.
Gen Z: The Revivalists
Born after 1997, Gen Z is bringing radio back — but on their own terms. They crave connection, community, and content that feels real.
Listening style: Online radio, TikTok-inspired audio, live streams.
Favorite features: Bold voices, interactive formats, music that breaks the algorithm.
Fun fact: They’re making vinyl cool again. And yes, they know how to use a turntable.
The Wireless: One Station, All Generations!
Whether you’re a Boomer who loves a good story, a Gen X’er who wants grit, a Millennial chasing vibes, or a Gen Z’er craving truth — The Wireless is your frequency.
We’ve got shows like Trailblazers Extreme for the adventurers, Briefly Speaking deep dives for the thinkers, Nature Nerd for the wild at heart, and music that moves across decades.
So, connect. Because no matter when you were born, great radio never goes out of style.
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